
How's Business?
Advice for small business owners on how to maximize marketing, increase sales, and improve customer service.
How's Business?
Overcoming Objections in Sales
In this episode of the How's Business? Podcast, Dale Buchanan discusses the critical aspects of overcoming objections in sales. He emphasizes the importance of understanding customer psychology, particularly the undecided segment of potential clients. Dale shares strategies for handling objections without being overly persuasive, highlighting the significance of client compatibility and the need for effective communication. He also provides insights on preventing objections from arising in the first place through proper client screening and clear messaging.
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This show is sponsored by DaleBuchanan.net
This show is sponsored by the Huntsville Business Coach