
How's Business?
Advice for small business owners on how to maximize marketing, increase sales, and improve customer service.
Podcasting since 2025 • 6 episodes
How's Business?
Latest Episodes
Closing the Sale is an Art Form
In this final episode of the sales training series, Dale Buchanan discusses effective strategies for closing sales. He emphasizes the importance of building rapport, understanding customer needs, and using modern techniques rather than outdated...
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Episode 6
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12:49

Overcoming Objections in Sales
In this episode of the How's Business? Podcast, Dale Buchanan discusses the critical aspects of overcoming objections in sales. He emphasizes the importance of understanding customer psychology, particularly the undecided segment of potential c...
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Episode 5
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13:46

Identifying Customer Needs for Effective Sales
In this episode of the How's Business podcast, Dale Buchanan delves into the sales process, focusing on the importance of identifying customer needs and framing solutions accordingly. He emphasizes the significance of building rapport with cust...
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Episode 4
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8:11

Mastering Sales Part 1: The Art of Connection
In this episode of the How's Business Podcast, Dale Buchanan discusses the foundational aspects of sales training, emphasizing the importance of building rapport with prospects and understanding their needs. He shares personal anecdotes from hi...
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Episode 3
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8:56
